We are not profit

One of my most favorite public service organizations is Tobacco Free California. They have been diligently and effectively working for years to rid our state of the atrocity that is smoking. Here is a hard-hitting message about menthol cigarettes and their targeted effect on African American communities.

For too long Big Tobacco has been strategically killing the Black community with menthol cigarettes. It’s time to make things right. We already know they hang more ads in black neighborhoods, and offer more discounts in those local stores. But here’s what you may not know – Big Tobacco is co-opting Black community voices to keep these deadly products on the market by exploiting issues that truly matter to our community, all so they can protect their bottom line.